A guide to this writing task
Choose distinct message angles for the same approved offer.
Headline: Have your bicycle brakes checked.
Condition: Replacement parts are not included in the inspection price.
Action: [confirm the allowed action and destination]
Authored excerpt from a fictional brief; not a complete deliverable or model evaluation output. Supply offer for Ad copy and variants; identify unknown or proposed values. Supply facts for Ad copy and variants; identify unknown or proposed values. Supply reader for Ad copy and variants; identify unknown or proposed values. Supply placement for Ad copy and variants; identify unknown or proposed values. A guide to this writing task
Connect the audience problem to one campaign idea, then show how each channel expresses that idea.
Supply campaign goal for Campaign concept; identify unknown or proposed values. Supply offer for Campaign concept; identify unknown or proposed values. Supply audience for Campaign concept; identify unknown or proposed values. Supply channels for Campaign concept; identify unknown or proposed values. A guide to this writing task
Match the query's intent to the actual landing page before composing independently usable combinations.
Supply query intent for Search ad; identify unknown or proposed values. Supply offer for Search ad; identify unknown or proposed values. Supply destination for Search ad; identify unknown or proposed values. A guide to this writing task
Make the offer understandable at the supplied viewing distance and asset size.
Supply offer for Display ad; identify unknown or proposed values. Supply audience for Display ad; identify unknown or proposed values. Supply placement for Display ad; identify unknown or proposed values. A guide to this writing task
Use the actual asset and audience context to select an angle; do not infer sensitive personal attributes.
Supply offer for Paid social ad; identify unknown or proposed values. Supply audience for Paid social ad; identify unknown or proposed values. Supply platform for Paid social ad; identify unknown or proposed values. Supply asset context for Paid social ad; identify unknown or proposed values. A guide to this writing task
Acknowledge only the contact history the brand is allowed to use; make returning optional.
Supply offer for Retargeting copy; identify unknown or proposed values. Supply stage for Retargeting copy; identify unknown or proposed values. Supply previous contact for Retargeting copy; identify unknown or proposed values. A guide to this writing task
Generate genuinely distinct reader angles, then compare them against the supplied subject and evidence.
Supply subject for Headline bank; identify unknown or proposed values. Supply facts for Headline bank; identify unknown or proposed values. Supply placement for Headline bank; identify unknown or proposed values. A guide to this writing task
Turn the approved position into a compact line; originality and legal availability remain review tasks.
Supply brand position for Tagline and slogan; identify unknown or proposed values. Supply voice for Tagline and slogan; identify unknown or proposed values. Supply proof for Tagline and slogan; identify unknown or proposed values. A guide to this writing task
Account for viewing distance, reading time and physical contact details.
Supply offer for Print and outdoor copy; identify unknown or proposed values. Supply reading context for Print and outdoor copy; identify unknown or proposed values. Supply space for Print and outdoor copy; identify unknown or proposed values. A guide to this writing task
Treat the price and conditions as a single offer; never create a deadline to improve urgency.
Supply price for Offer announcement; identify unknown or proposed values. Supply terms for Offer announcement; identify unknown or proposed values. Supply dates for Offer announcement; identify unknown or proposed values. Supply eligibility for Offer announcement; identify unknown or proposed values. A guide to this writing task
Choose observation, explanation or story from the supplied asset context.
This cup holds 180 ml.
Photo source note: The workshop owner supplied the photograph.
Authored excerpt from a fictional brief; not a complete deliverable or model evaluation output. Supply post context for Instagram caption; identify unknown or proposed values. Supply facts for Instagram caption; identify unknown or proposed values. Supply reader for Instagram caption; identify unknown or proposed values. A guide to this writing task
Distinguish the author's direct experience from cited observations and interpretation.
Supply idea for LinkedIn post; identify unknown or proposed values. Supply evidence for LinkedIn post; identify unknown or proposed values. Supply author role for LinkedIn post; identify unknown or proposed values. A guide to this writing task
Decide whether one unit answers the brief before splitting; each unit must make sense in order.
Supply idea for X post and thread; identify unknown or proposed values. Supply facts for X post and thread; identify unknown or proposed values. Supply thread need for X post and thread; identify unknown or proposed values. A guide to this writing task
Choose one conversational point supported by supplied facts; a reply invitation is optional.
Supply idea for Threads post; identify unknown or proposed values. Supply facts for Threads post; identify unknown or proposed values. Supply audience for Threads post; identify unknown or proposed values. A guide to this writing task
Let the reader understand why the supplied link is relevant before opening it.
Supply idea for Bluesky post; identify unknown or proposed values. Supply facts for Bluesky post; identify unknown or proposed values. Supply links for Bluesky post; identify unknown or proposed values. A guide to this writing task
Adapt the framing to the actual group or page and its documented norms.
Supply idea for Facebook post; identify unknown or proposed values. Supply facts for Facebook post; identify unknown or proposed values. Supply group or page for Facebook post; identify unknown or proposed values. A guide to this writing task
Describe the actual video; supplied timestamps are the only basis for chapters.
Supply video content for YouTube title and description; identify unknown or proposed values. Supply actual timestamps for YouTube title and description; identify unknown or proposed values. Supply links for YouTube title and description; identify unknown or proposed values. A guide to this writing task
Use the caption to clarify the actual video rather than invent a second event.
Supply video context for TikTok and short-video caption; identify unknown or proposed values. Supply facts for TikTok and short-video caption; identify unknown or proposed values. Supply platform for TikTok and short-video caption; identify unknown or proposed values. 