How to stop AI from inventing facts in marketing copy
AI models fill gaps in a brief with details that sound right. A fact sheet, a rule for missing facts and a methodical review pass keep those details out of what you publish.
Read the articleWrite with AI and keep it right.
Practical guides for professionals who write with AI, with examples, checklists and sources you can check yourself.
12 articles
A review workflow for copywriters who draft with AI
When AI writes the first draft, the copywriter's main job moves to review. This workflow splits that review into passes you can repeat on every job.
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Turning a brand voice into rules an AI can follow
'Friendly but professional' gives a model almost nothing to work with. Rules, word lists and paired examples give it something to follow and you something to check.
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Building an approved-claims list and checking AI drafts against it
An approved-claims list records what you may say, in what words, on what evidence. With claim IDs, checking an AI draft becomes a matching exercise instead of a guess.
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A brief template that gets usable first drafts from AI
Most weak AI drafts start with a one-line request. This eight-field brief gives the model what a new colleague would need, and gives you a fair way to judge the result.
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Writing UX microcopy with AI without losing clarity
AI can produce dozens of button labels and error messages in seconds, but most of them will be vague or cute. Give it the screen context and firm rules, and review in place.
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Drafting customer support replies with AI that stay accurate and kind
An AI support reply can be warm and still wrong. Ground every draft in the case and the policy, give it a fixed structure, and check the promises before you send.
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Sales emails with AI that don't sound generic
Generic AI sales emails come from generic inputs. Give the model a real trigger, a proof point you are allowed to use and one small ask, and cut the phrases every inbox has seen.
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Drafting press releases with AI: structure, facts and quotes you must approve
AI can produce a clean press release in seconds, and that is the risk. This method keeps the draft tied to a fact sheet and keeps quotes in the hands of the people who said them.
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