Product copy for retail and online shops
Turn verified specifications, sizing, delivery, and returns into useful product descriptions, customer answers, and channel-ready copy.
Start with a real customer task
A shopper needs to decide whether an item fits their needs before asking support. Start with one real item and its purchase conditions. Whalory helps keep the specification, promotional copy, and after-sale answer consistent; a convincing adjective cannot replace a missing measurement.
Your profession and industry are separate choices. A UX writer can work on a financial product: the profession shapes the workflow, while the industry adds context and claim checks.
Gather before drafting
- Verified material, dimensions, variants, and size chart
- Current price, currency, stock status, and check date
- Delivery area, timing, charges, and return conditions
- Customer questions and the source for each product claim
Mark unknown information explicitly. An industry selection is not permission to invent a fact or promise.
Review before publishing
- Match every number and variant against the product record.
- Keep shipping exclusions beside the delivery promise.
- Do not invent reviews, discounts, scarcity, or stock.
- Separate a product defect from a change-of-mind return.
Suggested workflow and deliverables
Each step opens its own task form and output contract. Review the previous result before carrying it to the next step; the sequence does not automatically generate every deliverable.
Product description
A product description that connects features to specific uses and limitations.
Open this stepFAQ page
Answers about fit, ordering, delivery, and returns that match the same product facts.
Open this stepRefund and return response
A return response with the applicable condition, next action, and expected timing.
Open this step
Industry context carried into the brief
Clarify size, material, and returns. Check the actual claim for unverified material or authenticity.
Starting context: Clothing shop
Choose a more specific context from the directory when needed. Include your actual audience, market, and operating conditions in the brief.
Choose my exact contextContinue from brief to reviewed copy
The local studio prepares and saves your specialist brief and prompt. You can use that prompt in your own assistant, then edit and review the returned copy. Hosted generation depends on service availability, which is shown before use.