How to stop AI from inventing facts in marketing copy
AI models fill gaps in a brief with details that sound right. A fact sheet, a rule for missing facts and a methodical review pass keep those details out of what you publish.
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Practical guides for professionals who write with AI, with examples, checklists and sources you can check yourself.
3 articles
Building an approved-claims list and checking AI drafts against it
An approved-claims list records what you may say, in what words, on what evidence. With claim IDs, checking an AI draft becomes a matching exercise instead of a guess.
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Sales emails with AI that don't sound generic
Generic AI sales emails come from generic inputs. Give the model a real trigger, a proof point you are allowed to use and one small ask, and cut the phrases every inbox has seen.
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