How to stop AI from inventing facts in marketing copy
AI models fill gaps in a brief with details that sound right. A fact sheet, a rule for missing facts and a methodical review pass keep those details out of what you publish.
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Practical guides for professionals who write with AI, with examples, checklists and sources you can check yourself.
3 articles tagged “fact checking”
Building an approved-claims list and checking AI drafts against it
An approved-claims list records what you may say, in what words, on what evidence. With claim IDs, checking an AI draft becomes a matching exercise instead of a guess.
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Drafting press releases with AI: structure, facts and quotes you must approve
AI can produce a clean press release in seconds, and that is the risk. This method keeps the draft tied to a fact sheet and keeps quotes in the hands of the people who said them.
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