How to stop AI from inventing facts in marketing copy
AI models fill gaps in a brief with details that sound right. A fact sheet, a rule for missing facts and a methodical review pass keep those details out of what you publish.
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Practical guides for professionals who write with AI, with examples, checklists and sources you can check yourself.
3 articles tagged “prompting”
Turning a brand voice into rules an AI can follow
'Friendly but professional' gives a model almost nothing to work with. Rules, word lists and paired examples give it something to follow and you something to check.
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A brief template that gets usable first drafts from AI
Most weak AI drafts start with a one-line request. This eight-field brief gives the model what a new colleague would need, and gives you a fair way to judge the result.
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